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When you take the wheel of a new Toyota, you're associating yourself with a fantastic automaker that's focused on making our planet greener and healthy in every way they can. But they're not just focused on the automotive industry, as evident with the success of the hybrid Prius; they're also working to become more efficient and eco-friendly in other areas as well. Take a look at the video below to see…

As our favorite automaker's 50-millionth customer will surely tell you, the brass at Toyota are no stranger to giving back. It's just one of the many reasons we're so very proud of them here at Lithia Toyota of Klamath Falls, and now that they're joining forces with Historically Black Colleges and Universities (HBCUs) across the nation, the pride just continues to grow.

Smart spending is a big ticket issue for charities and non-profits, especially when it comes to issues like transport. On that front, owning a Toyota Prius can be a huge boon. Popular for its eco-friendliness and fuel efficiency, the hybrid is a prime option for any company that doesn't want to burn holes in their pocket to extend their outreach. That's where the 2013 Prius Plug-In Challenge comes in.