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But it's especially great around this time, when you can get ridiculous savings on the new 2014 Toyota Prius and other models that you'll find here at our Klamath Falls, OR dealership. The Prius is a car that continues to deliver value to you and your family, as it gets you around efficiently and safely.

Just as that champion speller spells out, the Prius is reliable and filled with technology that helps you…

When you take the wheel of a new Toyota, you're associating yourself with a fantastic automaker that's focused on making our planet greener and healthy in every way they can. But they're not just focused on the automotive industry, as evident with the success of the hybrid Prius; they're also working to become more efficient and eco-friendly in other areas as well. Take a look at the video below to see…

Over here at our Klamath Falls, OR dealership, we're used to hearing rousing songs from the Muppets, singing about how much fun the new 2014 Toyota Highlander, and how boring isn't in their vocabulary. And while fun is the name of the game, we appreciate this dialed-down commercial featuring the cast of Muppets thoughtfully explaining their love for the new Highlander. Take a quick look.

It's one thing to see how much space the Highlander has by essentially having the whole band playing and singing in the rear cargo area, but to really hear about that space…

If you follow our blog, changes are you know one way to cure boredom: just drive a

You probably saw the commercial for the 2014 Toyota Highlander that featured a slew of Muppets and TV actor and former NFL player Terry Crews. What you may have missed - which we here in Klamath Falls, OR certainly did during the big game - is what those crazy Muppets were up to during the Super Bowl. Take a watch.

After showing you a preview of what the Super Bowl ad would entail here in this blog…

If there's one thing we hate here at Lithia Toyota of Klamath Falls, it's boredom. Thanks to our customers and these fabulous new and used cars at our dealership, boredom is thankfully hard to come by. And now that we've caught a glimpse of what our favorite automaker has in store for Super Bowl Sunday, boredom can take a hike.

Toyota certainly knows how to kick off a New Year that's for sure. As the Detroit Auto Show began yesterday, the automaker unveiled its stunning Toyota FT-1 Concept. Auto enthusiasts were quite excited by this new sports coupe, as many predict it could become a successor to the Supra Concept. We encourage you to check out the video below, to see just how the Toyota crew went about introducing the model.

With hybrid and electric vehicles swarming the market, the importance of wireless charging is becoming important to automakers across the board. And, while we've been hearing a good bit about wireless charging for quite some time, there hasn't yet been a huge push to put it on the market. Until now. Toyota recently partnered with tech company WiTricity to provide wireless charging to drivers everywhere.

Do you feel that you and your new Toyota vehicle really share a bond? Sometimes we all get a little attached to our Toyota models, but Toyota is taking this interaction to another level with its new Toyota FV2 concept car.

For the 2014 model year, the ever-popular Toyota Camry continues to hang ten. Although it hasn't changed much--nor does it need to--some drivers may feel like they want a little bit more with their new sedan. Fortunately for them, they won't have to wait until 2015. The Japanese automaker has decided to roll out a few changes a little earlier.