Today, Toyota operates ten manufacturing plants in the United States, and builds some of the most American-made cars of any automaker. However, decades before Toyota vehicles were built here, some of your favorite models were being designed in America.
CALTY Design Research, Inc. opened in 1973 in El Segundo, CA. It started as a small "beachhead" into North American design by the Japanese company, but it saw huge success with the 1978 Toyota Celica Liftback.
Today, Calty has three campuses, where designers use every resource imaginable to inspire, conceptualize, research, and model...
